Business challenge

A Real estate brokering leader in the Spanish market has been operating successfully as a Franchise Model for the last 12 years, yet the lack of professionalism in the profession and widespread loneliness is constant pain with recruiting, investing in leveling up and retention. COVID-19 hits, time for reflection. Client seize moment to shift from a franchise model to a community business model, with a strong ambition of growing from 30 people to 500 agents within 5 years and start its international expansion . Doesn’t know where to start, how to conceptualize, how to manage a hybrid workforce with real physical life needs. Reached to us.

Approach

• Auditing: Tailored questionnaire, 1-to-1 interviews with key stakeholders to fully understand their internal operations, challenges to overcome and personalities
• Dive in deeper: 3 workshops sessions focused on  community model  conceptualization.
• Identifying and creating the relevant tools and systems: Proceed to digitize their operations, introduced Mighty Networks as their new community platform. Re organize all their internal communications, created new protocols for onboarding and member selection. ‍
• Facilitating change : From rebranding:, to facilitating the transition, we hold the client’s hand by providing training, and a road map to introduce change as well as community dynamization on both the online platform and real life interactions, with proposed events.

Conclusion

Shifting from one business model to another is a big challenge as many aspects of the company are involved. This process needs a deep analysis of the market, the company and the community.

In the end, the client has successfully changed the business model.  On its road to meet their growth objectives while solving the pain points of the agents and internal operations. Transitioned to in house community owner as they appreciated this not a one off thing, but something that is built with time.